What's in it for citizens?
Personalised rewards that are needed and valued by individuals.
Added convenience through the delivery of information that is specific to their needs - bus timetables, patient support, social welfare, retail/travel discounts and so on. "Live your life on one card“.
A feeling of community involvement by helping businesses owned or run by friends and neighbours.
Empowerment. Individuals can decide what information they want to share, and which organisations they want to share it with.
Why is it a good cause?
MyHomeTown understands that 80% of government spending goes on 25% of the population.
Connecting with the hardest to reach in society is now a real possibility with
the technologies that are emerging.
Combining this with work in the high street and in shopping centres - the hearts of communities - makes it possible to cover all of those in need of help to find a better life for themselves and for their families.
Achieving this ambition will transform the lives of many disadvantaged people and release a value that is measurable socially, environmentally and economically since it will be priced against costs to cure. MyHomeTown believes that prevention is cheaper than cure.
MyHomeTown believes that there is value to be unlocked by creating more dispersed ownership, facilitating greater local decision-making, and by encouraging people and communities to meet more of their own needs and reap the benefits of doing so.